For this reason, they can feel generic and dull.Īnother issue is that both notifications contain the same CTA – “Come back to Choices.” It’s good that the game uses a CTA (many games don’t), but it wouldn’t hurt to mix it up a bit. The game sends out notifications with identical content. This is a good copy because it aligns with the story the players are playing. It features a “Your prince is waiting for you” copy. The other reason the game sends out push notifications is sudden inactivity. This is a signal that they can continue their session. Once the timer does its thing, players receive a simple “You’ve got keys” notification. This restricts their session and starts a wait timer. The thing is, if they actively play the game, they will run out of keys. The first reason why Choices players receive notifications is a timer countdown. However, when it does, it is for all the right reasons. This interactive story game doesn’t send out a lot of push notifications to its players. I will analyze their relevance, content, and frequency. In this article, I’m bringing you over 50 push notification examples from mobile games. On the other hand, a lot of them know exactly what they are doing. Įven some of the world’s top-grossing games don’t have well-made push notification strategies. Push notifications can be an amazing tool for user retention and engagement.īut sometimes, they are just utterly annoying.īest practices suggest that push notifications should be relevant, timely, and valuable.
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